Zambia Develops Tourism and Business Travel Opportunities

Tourism remains one of the sectors identified in Zambia's economic diversification priorities, alongside agriculture, mining, energy and manufacturing. Improving visitor services, transport links and accommodation standards can help tourism operators respond to business travel, domestic tourism and regional visitor demand. Hotels, accommodation providers and travel operators require demand forecasting, revenue-management systems and efficient booking operations. HPC helps hospitality businesses deploy predictive demand models, optimise pricing and personalise guest experiences for an engagement package of $535,000.