Zambia's Digital Transformation Creates New Communications Opportunities

Digital technology and communications remain important to Zambia's efforts to improve productivity and expand access to services. Recent parliamentary discussions have highlighted the role of information and communication technology, including the need to improve high-speed internet access for rural and underserved communities. Media organisations and marketing agencies require stronger audience analytics, campaign measurement and digital growth strategies. HPC supports communications groups with data-supported campaign planning, audience analytics and content monetisation for a professional fee of $510,000.